Welcome & Introductions

Who Am I?

• Professional photographer in Hoedspruit
• Specializing in:
  • 🦁 Safari & Wildlife Photography
  • 🏠 Property & Estate Photography
  • 💑 Bushveld Weddings
  • 🏨 Lodge Marketing Content
• Why SEO changed my business

Your Turn: Name, location, photography focus

Why SEO Matters in the Lowveld

The Opportunity

• 500,000 annual Kruger visitors searching "safari photographer"
• R2.5 billion property market in wildlife estates
• 73% of couples search online for wedding photographers
• First page of Google gets 92% of clicks

Question: How many of you are on page 1 for your main service?

What You'll Learn Today

• Module 1: Keyword Research - Find what clients search for
• Module 2: Content Authority - Become the expert
• Module 3: On-Page SEO - Optimize your DUDA site
• Module 4: Off-Page SEO - Build your reputation
• Module 5: Social Media SEO - Leverage platforms
• Module 6: Video SEO - YouTube & beyond
• Module 7: Google Business Profile - Local domination

Outcome: First page rankings in 90 days

Three Types of Photography Clients in the Lowveld

1. Safari Tourists 🦁

• "Kruger park photographer"
• "Sabi Sands photography tour"
• "Big 5 photo safari guide"

2. Property Market 🏠

• "Wildlife estate photographer Hoedspruit"
• "Drone property photography Phalaborwa"
• "Real estate photographer near me"

3. Weddings & Events 💑

• "Bush wedding photographer"
• "Safari lodge wedding photography"
• "Traditional wedding photographer Acornhoek"

Keyword Research Tools

Free Tools That Work

Google's Gold Mines:

• Google Autocomplete- Type "photographer in..."
• People Also Ask- Questions clients have
• Related Searches- Bottom of results page
• Google Trends- Seasonal patterns

The Magic Formula

[Service] + [Location] + [Modifier]

Examples:

• Safari photographer + Kruger Park + private
• Property photographer + Hoedspruit + drone
• Wedding photographer + Hazyview + affordable

Four Pillars of Authority

1. Safari/Wildlife Content 🦁

• Big 5 photography guides
• Best photo spots per reserve
• Wildlife behavior tips

2. Property Showcases 🏠

• Estate features
• Aerial perspectives
• Lifestyle photography

3. Venue Spotlights 💑

• Lodge wedding guides
• Venue photo locations
• Real wedding features

4. Local Guides 📍

• Panorama Route spots
• Seasonal locations
• Hidden gems

DUDA SEO Basics

Essential Settings

Global Settings ⚙️

• ✅ SSL Certificate (https://)
• ✅ Mobile responsive
• ✅ Fast loading (under 3 seconds)
• ✅ XML sitemap

Every Page Needs:

• Title Tag(55-60 characters)
• Meta Description(155 characters)
• H1 Heading(only one!)
• URL Structure(/safari-photography-kruger)

Homepage Optimization

Your Digital Storefront

Title Tag:

"Safari & Wildlife Photographer Hoedspruit | [Your Name]"

Meta Description:

"Professional photographer specializing in safari, lodge, and property photography in Greater Kruger. Based in Hoedspruit. Book your shoot today!"

H1 Heading:

"Capturing the Wild Beauty of the Lowveld"

First Paragraph Must Include:

• Your name
• Location (Hoedspruit)
• Main services
• Area served

Image SEO Secrets

Make Google Love Your Photos

File Naming:

❌ IMG_1234.jpg

✅ leopard-sabi-sands-morning-game-drive.jpg

Alt Text Examples:

• "Male leopard resting in marula tree during sunrise at Sabi Sands Game Reserve"
• "Aerial view of luxury home in Raptors View Wildlife Estate Hoedspruit"

Image Optimization:

• Compress without quality loss
• Use WebP format
• Lazy loading enabled
• Maximum 200KB for web

Tool: TinyPNG.com

Link Building for Photographers

Quality Over Quantity

Tourism Directories 🌍

• SANParks approved photographers
• Kruger Park official site
• TripAdvisor business
• Limpopo Tourism

Local Business 🏢

• Hoedspruit Chamber
• Estate newsletters
• Lodge partnerships
• Agent relationships

Industry Sites 📸

• Photography associations
• Wedding directories
• Property portals

Goal: 5 quality links per month

Google Business Profile

Your Local SEO Weapon

Complete These 100%:

• ✅ Business name (no keywords!)
• ✅ Categories (Photographer + Commercial)
• ✅ Service areas (list all towns)
• ✅ Business description (750 chars)
• ✅ Photos (add 5 weekly)
• ✅ Posts (2 per week)
• ✅ Reviews (ask every client)

Pro Tip: Use WhatsApp link for easy contact!

Instagram for Photographers

Visual Storytelling That Ranks

Optimize Your Profile:

• Name: "Your Name | Kruger Photographer"
• Bio: Location + Services + Link
• Highlights: Services, Reviews, Portfolio

Hashtag Strategy (30 max):

• 10 Broad: #wildlifephotography
• 10 Niche: #krugerparkphotographer
• 10 Local: #hoedspruit #lowveld

Content Mix:

• 40% Portfolio highlights
• 30% Behind the scenes
• 20% Educational tips
• 10% Personal/community

Video Content Types

What Works in the Lowveld

1. Safari Highlights (60-90 sec)

• Big 5 sightings
• Action sequences
• Client reactions

2. Property Tours (2-3 min)

• Aerial establishing shots
• Interior walkthroughs
• Lifestyle footage

3. Behind the Scenes (30-60 sec)

• Your process
• Equipment setup
• Client interactions

4. Educational (2-5 min)

• Photography tips
• Location guides
• Seasonal advice

Quick Wins

Implement Today!

1. Claim Your Google Business Profile(10 min)
2. Optimize Your Homepage Title(5 min)
3. Rename 10 Image Files(15 min)
4. Join 3 Local Facebook Groups(10 min)
5. Ask 3 Recent Clients for Reviews(15 min)

Total: 55 minutes to better SEO!

Your 90-Day Action Plan

Month 1: Foundation 🏗️

• Week 1: Keyword research complete
• Week 2: Website optimization
• Week 3: Google Business Profile 100%
• Week 4: First 4 blog posts

Month 2: Building 🚀

• Week 5-6: Create 10 pieces of content
• Week 7-8: Build 10 quality backlinks

Month 3: Scaling 📈

• Week 9-10: Video content launch
• Week 11-12: Analyze and optimize

Common Mistakes to Avoid

Learn From Others' Errors

❌ Keyword Stuffing

"Photographer Hoedspruit, Best Photographer Hoedspruit, Wildlife Photographer Hoedspruit"

❌ Ignoring Mobile

60% of searches are on phones!

❌ Slow Website

Every second delay = 20% fewer bookings

❌ No Reviews Strategy

Reviews = Trust = Rankings

❌ Inconsistent NAP

Name, Address, Phone must match everywhere

Your Homework

Due Next Session

1. Complete Keyword Research

• 20 keywords for your main service
• 10 local modifier keywords
• 5 seasonal keywords

2. Optimize 3 Pages

• Homepage
• Main service page
• About page

3. Create Content Calendar

• 12 blog post ideas
• 4 video concepts
• 30 social media posts

4. Get 3 New Reviews

• Email past clients
• Create review link
• Track responses

Next Steps & Support

Your Success Journey

Immediate Actions:

• Join our Facebook group: "SafariWeb SEO Photographers"
• Download templates: safariweb.online/seo-templates
• Book 1-on-1 consultation

Ongoing Support:

• Monthly Q&A sessions
• Template updates
• Algorithm change alerts
• Success story sharing

Thank you! Now go dominate those search results!